Magazine managers view change as an everyday happening. How they handle
change within their individual publications determines the success
of the publication. Magazines are published all over the world and
supply a variety of information. The key piece of information most
magazine managers often want to know is the following: How to survive
in the changing environment of publishing. This study offers a microscopic
view of inflight publications as one genre of magazines that must
either adapt to technological and global distribution changes or fold.
The structure of the inflights: management, distribution and competition,
offers a tight market that can be evaluated and analyzed. The inflights
have moved from being duty-free booklets to consumer magazines and
now to interactive magazines. The new marketing thrust of inflights
is to sell the advertiser on interactive media with inflight magazines
as a partner of television and radio. This new technology and the
global distribution of the inflights offers a unique view of how one
group of magazines may tackle the issues of advancing technology and
international distribution. Through this analysis, information will
hopefully assist terrestrial magazine managers in assessing the impact
inflights may be having on changing how magazines are being marketed
to travelers based on how those travelers read. [continued]
A neglected aspect
of American magazine publishing history is that of the French-language
periodicals published during the 1800s in that most exotic of U.S. cities,
New Orleans. Nowhere else in our nation has there been such a body of
periodical literature published in the French language. A total of forty-two
non-newspaper periodicals were identified; the earliest of these was
founded in 1827, the most recent, in 1895. The purposes of this study
were to identify, categorize, and describe these periodicals and to
briefly examine how they fit into the social history of their city.
(Table 1) lists these periodicals by category, and
within categories, by date founded. [continued]
The
Renegade and the Rules:
New ASME Guidelines Are
a Response to New Media Developments
by Patricia
Prijatel and Sammye Johnson
American magazine pioneer
Frank A. Munsey left a questionable legacy to today's editors and publishers.
In 1893, Munsey lowered the cover price of Munsey's Magazine
and filled the economic gap with what was then a new source of income:
advertising.
This move, and Munsey's tactics
of seeking profit above all else, earned him the wrath of William Allen
White. When Munsey died in 1925, White wrote one of the most famous
and acerbic epitaphs in journalism history:
Frank Munsey contributed
to the journalism of his day the talent of a meat packer, the morals
of a money changer and the manner of an undertaker. He and his kind
have about succeeded in transforming a once-noble profession into
an 8 percent security. May he rest in trust. [continued]
