Table 7
Life's Circulation 1980 and 1998

Life Life All A.B.C. All A.B.C.
Single Copy Total Circ. Single Copy Total Circ.
(thousands) (thousands) (thousands) (thousands)
1980 490 1,365 90,895 280,742
1998 254 1,559 63,724 367,073
% change -48.2% 14.2% -29.9% 30.8%
Source: Audit Bureau of Circulations
Note: Number of A.B.C. members included in these figures was 133 in
1980 and 320 in 1998